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DataSource – 3rd Party Data Appends

DataSource helps marketers lift their performance with the right data. By combining DataSource data into your RAL platform, marketers will have access to additional data that fuels omni-channel, people-based marketing across the entire consumer journey. DataSource delivers on a simple premise: leverage the entire data marketplace in combination with our Data Valuation Lab methodology to screen data, identify the best assets, and combine them within DataSource. The resulting data set stands apart from the market in terms of coverage, accuracy, and predictive power.


Supported Use Cases:

  • Need to gain a better understanding of your existing customer and/or prospect universe
  • Looking for additional data to perform an analytics-driven, customer segmentation approach
  • Prospecting to identify potential future customers

Value Provided:

  • Auto – Ownership data including make, model and duration
  • Finance – Income levels, disposable income, and assets
  • Interest & Lifestyle – various categories of interests
  • Personas - Broad-ranging categories across groups and profiles
  • Demographics - Categories from several reliable offline sources
  • Purchase - Consumer past purchase data
  • Home & Real Estate - Home finance and home improvement
  • Leveraging the Merkle ID, easily join your existing customer data sets to thousands of data attributes that reside in DataSource
  • One-stop shopping for data management and 3rd party data attributes
  • DataSource features: