Audience Profile & Retail Purchase Behavior Dashboards
The Audience Profile & Retail Purchase Behavior Dashboards provides a consolidated view of all individual, order and product data loaded into Merkle’s platform. These standard dashboards present your 1st party data in a way that is easily digested and can be filtered across several dimensions to visually explore your Audience (both Customer and Prospect) using their purchase behavior attributes. In addition, the dashboards allow for further ad hoc visual data discovery through a self-service playground. This dashboard is a step forward for gaining business intelligence on your data.
Supported Use Cases:
- Create and understand the size of your audience segments on the fly using pre-built socio-demographic, geographic and RFM attributes
- Better understand opportunities and outliers of your contactable universe
- Understand product purchase and engagement behavior
Value Provided:
- Understanding the basic customer and prospect audience profile through the Merkle ID
- Assists Marketing leaders and managers focused on understanding the overall customer profile including their purchase behavior to identify opportunities and risks
- Conduct analysis for customer’s propensity using average spend, frequency of purchases and value of orders
