The Audience Snapshot provides a consolidated and affordable way to visualize all individual data loaded into Merkle’s Data platform. This standard dashboard presents your 1st party data in a way that is easily digested and can be filtered across several dimensions to home in on key learnings. This dashboard is a first step for gaining insights on your data.
Supported Use Cases:
Need to gain a basic understanding of my customer and prospect universe
See the total number of unique individuals, addresses and households loaded into my database
Better understand quality and growth of my contactable universe
Understanding the basic customer and prospect audience profile through the Merkle ID
Leverage the power of the Merkle ID that combines the terrestrial and digital identities and understand the growth and quality of your contactable universe