Audience Snapshot
The Audience Snapshot provides a consolidated and affordable way to visualize all individual data loaded into Merkle’s Data platform. This standard dashboard presents your 1st party data in a way that is easily digested and can be filtered across several dimensions to home in on key learnings. This dashboard is a first step for gaining insights on your data.
Supported Use Cases:
- Need to gain a basic understanding of my customer and prospect universe
- See the total number of unique individuals, addresses and households loaded into my database
- Better understand quality and growth of my contactable universe
Value Provided:
- Understanding the basic customer and prospect audience profile through the Merkle ID
- Leverage the power of the Merkle ID that combines the terrestrial and digital identities and understand the growth and quality of your contactable universe
- Evaluate the health of the database
What this looks like
