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Complyi

 

Complyi is an easy to use interface that allows marketers to search for individuals stored in their marketing database. In addition to querying and viewing an individual’s profile and marketing transaction history, this comprehensive tool provides the functionality to support:

  • Customer preferences
  • Marketing interactions between your organization and the customer
  • Subject Access Requests (SAR) fulfillment
  • Right to be Forgotten (Erasure) fulfillment
  • Do Not Sell request capture

 

Supported Use Cases:

  • Quick lookup of customer profiles for non-technical marketing and call center users
  • Making corrections and updates to the customer's profile and/or preferences
  • Abiding by and supporting the latest government privacy laws (e.g., GDPR, CCPA, etc.)
  • Tracking the status of existing Do Not Sell, SAR requests or Erasure requests within Complyi tool

Value Provided:

  • Easy-to-use interface for marketers that allows for lookup of individuals and compliance with local and regional privacy regulations
  • GDPR/CCPA request progress and tracking tool
  • Ensures data managed in your Merkle-supported marketing database is deleted as per the customer’s request
  • Quick-to-implement platform with low onboarding and support costs

 

What this looks like