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Rapid Audience Layer (RAL) Retail

Transform audiences into insights. Faster.

RAL Retail harnesses Merkle's deep roots in building marketing databases for the retail vertical, with a speed to ROI that isn’t found in any other retail database solution. We understand the important data that a retailer wants to understand about its customers and prospects as well as how they want to use that data to build insights, marketing campaigns, and visualize the results. 

 

Supported Use Cases:

  • Track and measure effectiveness of marketing campaigns
  • Determine the physical location of customers when purchasing
  • Refine marketing tactics based on a customer’s buying motivations or influences
  • Identify which marketing channels are most popular for purchases
  • Decide who will receive marketing communications, by segment and by channel
  • View repeat visits and cart activity

Value Provided:

  • Increase sales and customer brand loyalty
  • Refine targeted marketing communication based on marketing channel insights
  • Gain new customers using promotional discount redemptions

What is RAL Retail​

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Retail – specific tables​

30+ tables that consume and transform raw retail data feeds into standard formats for consumption

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Inbound / Outbound Events​

35+ tables that consume and transform raw promotion history data into standard formats for consumption

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Pre-built Aggregates​

Over 200+ out of the box aggregates that assist with segmenting and visualizing your marketing activity

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Dashboards​

5 standard dashboards that are preconfigured to provide an Executive Summary and detailed insights at the individual, product, brand, etc. level

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Compliance​

Powered by Complyi, functionality includes Customer Lookup and supports all CCPA/GDPR Privacy requests

 

 

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