Integrate your data to realize its value
Who owns data and analytics within your organization? Is data integrated across your business in an accessible and usable way? Whether you’ve migrated to the cloud or you’re preparing to make the leap, we can help redefine and activate your data strategy to empower the business to drive successful outcomes. With pre-built frameworks, our solutions offer speed to market, scalability, data governance, analytics, and agility, allowing your organization to innovate and quickly adapt to market changes.
Is your organization CCPA and GDPR compliant? How will you identify customers across digital channels when the third-party cookie is no longer available? With new privacy regulations and the end of the third-party cookie, it’s imperative for marketers to take identity into their own hands. Merkury is Merkle’s identity resolution solution for marketers, media owners, and publishers to own, build, and control a cookie-less private identity graph.
Merkle’s time has finally come — for years, its investments in media, search, and mobile seemed undisciplined, but today, that foresight is paying off. Marketers seeking to bolster the services layer of their martech stack or who work with a varied roster of agencies should certainly put Merkle on their shortlistThe Forrester Wave™: Customer Database and Engagement Agencies, Q2 2018
- Managed Services and Support
- Identity Resolution
- Data Visualization
- Service Oriented Architecture Services
Our data management implementation services ingest data from your CRM systems, digital sources (site, mobile, etc.), activation platforms (Salesforce Marketing Cloud, Adobe, Oracle, Google, Facebook, etc.), and third-party data providers and transform it into consumable “market ready” data subject areas.
We bring decades of experience in data validation, cleansing, standardization, integration, and aggregation enable processing of data with different granularities, frequency, formats in on-premise, Cloud (Google Cloud Platform, Amazon Web Services, Microsoft Azure),or Merkle hosted environments.
We secure our solutions with several layers of protection and comply with the latest/emerging compliance and regulatory requirements such as GDPR and CCPA. Learn how our Complyi makes this possible.
Merkle’s data management solutions bring your data together in one place so it can be activated across the business. Through our marketing technology expertise and vertical approach, our teams help you stay nimble with data management solutions.
Powered by Rapid Audience Layer, our platform that quickly centralizes your data in one place, we provide data management solutions ranging from standard to custom-built and can be hosted in the cloud or on-premise. In addition, our solutions comply with the latest/emerging compliance and regulatory requirements such as GDPR and CCPA. Learn more about Rapid Audience Layer
We know that identity resolution is a critical component of an organization’s marketing technology capability and is the foundation for a true 360-degree view of the consumer. As your partner, we assess your current identity ecosystem and make recommendations for creating and owning your private enterprise identity graph. You get actionable plans that allow your organization to plan for the changes needed to support your identity vision, requirements, and privacy compliance standards.
Merkle's Data Intelligence offering provides a comprehensive view of your marketing data through standardized measurement solutions.
Our mission is to make it faster and easier for you to derive actionable and meaningful insights from your data. Our vertical-specific, best-in-class interactive dashboards and self-service playgrounds as well as standardized KPIs provide you with a reliable, easy-to-use reporting and data exploration solution.
We have deep experience in industry leading tools such as Tableau (a preferred Partner), MicroStrategy, and Power BI.
Our solutions span across Implementation, Consulting and Training services.
- Data Visualization Solutions
- Standard Campaign Performance Reporting Suite
- Standard Vertical Specific Reporting Suite
- Optimized Reporting Data Marts
- Self Service Playgrounds
- Data Governance
- Tool Migration
- Cloud based solutions
- Hosting and Support
- Measurement Workshops
- Reporting Tool Assessments & Adoption Roadmaps
- Server Administration and Sizing
- Tool Training
Merkle’s Service Oriented Architecture (SOA) aligns your processes, information, and technology with business imperatives in a modern enterprise, providing the essential links between applications, platforms, business processes, and data sources.
The pillar of our success is the result of years of expertise and extensive technical experience in SOA technologies across all platforms; on-premise, Cloud (GCP, AWS, Azure), and Merkle hosted environments. Merkle’s SOA capability provides end-to-end real-time integrated business solutions for our Clients, with a focus on the accuracy and relevance of the underlying data; making data available to both internal and external systems in real-time.
Senior Vice President, CRM Technology Delivery Leader
Vice President, Technology Solutions
Vice President, Technology Solutions
Vertical Delivery Leader, Technology Solutions Group
VP, Marketing Technology, Merkle
Vice President, Identity Management