We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Analytics

See the Full Picture with AI & Human-led Insights

2,500

Data Scientists

55,000+

Models Maintained Annually

59.8M+

Reports and dashboards delivered annually

$1B+

In marketing spend analyzed and optimized every year

Since about four billion people make up consumers today, understanding their evolving behavior is both difficult and paramount. It requires an infinite loop of high-value data and AI-generated conclusions. But that’s not enough by itself.

Truly differentiated customer experiences rely on a precise combination of machines partnered with the right people to interpret both the human and business context.

Analytics is the defining thread that pulls across your business — underpinning every decision and fueling constant evolution. From which markets to expand in to measuring performance across channel partners; to modernizing reporting tools and improving data governance – seeking answers, making change, and doing so with agility and scale is how brands thrive.

Merkle helps you from every angle, predicting the best outcomes and future-proofing your business

Here’s how we do that:

  • Market & Consumer Research
  • Analytics & Data Science
  • Analytics Visualization & Reporting
  • Analytics Cloud & Data Engineering


 

logo

Among eight customer database and engagement agencies, Merkle is top ranked in the Strategy category and the Analytics Services criterion.

Learn More

 

Our Clients

Regions
Globe Life
Citibank
Samsung
Nestle Waters
Albertson's
Cancer Treatment Centers of America
Sallie Mae
“Having a trusted partner was absolutely critical. We had alignment from both organizations to work together. We have the kind of relationship to have very direct conversations about issues and opportunities and to come up with reasonable solutions”
“Merkle emphasizes people-based marketing as a driver of its performance marketing strategy and analytics business. It is differentiated by the depth of its offering and its experience-tested processes.”
Gartner

Our Team

Head of Analytics and Data
Chief Growth Officer
Analytics Strategy Lead, Merkle
Customer Analytics Lead
In Our Company