The demand for personalized experiences is rising as first-party data becomes more valuable — and also more difficult to collect — than ever. We believe marketing is most impactful when delivered on an individual level as part of all touchpoints and channels, creating a cohesive customer experience.
Because your marketing must be a conduit for personalized communications, creating a cohesive experience across every channel. Without the right data, strategy, and messaging, brands can get lost in the crowd.
We have one of the largest teams of digital messaging experts in the country and our technical and strategic expertise ensures we’re successfully implementing robust solutions to boost brands’ 1:1 marketing programs while combining best practices and consumer insights to meet their customer needs. Whether a brand is looking to migrate from its current platform to a more sophisticated and robust solution or is trying to enhance its current solution with the right strategies, we can help.
More About This ServiceCampaign Management
We have one of the largest teams of email experts in the country, accurately deploying tens of billions of emails around the world every year, using personalized content built into the designs of our client’s templates.
- Dynamic content optimization
- Creative asset production and testing
- Template and email design
- Campaign deployment
- Real-time journey orchestration
We partner with the top marketing platforms in the world – from ESPs and CDPs to DMPs – to create a strong, integrated foundation of technology for your business. Our technical and strategic expertise ensures we’re successfully implementing robust solutions to boost your 1:1 marketing programs, while combining best practices and consumer insights to meet your customer needs.
- Marketing automation
- Integration and scripting
- ESP implementation and migration
- Third-party integration
- No. 1 Salesforce agency partner globally
- Global Platinum Adobe partner
We create multi-channel messaging across the customer journey that leverages behavioral triggers and personalized messaging to meet customers with relevant content for the moment they are experiencing.
- Journey creation
- Content strategy
- SMS messaging
- Paid search, social, and display advertising
Our team’s tools and approach allow us to tie each dollar spent on digital messaging and marketing to its effect on your customer’s journey. This allows us to optimize the journey – from first exposure to your brand through first purchase, loyalty, and beyond.
- Consumer insights
- Audience segmentation
- Performance modeling
- Analytics, multi-channel attribution, data visualization
- Data consolidation into one source of truth using Merkle’s Connected Recognition® to create a single view of the customer
- Connecting data, strategic methodologies, channel innovation, and analytic insights to develop strategic roadmaps and testing plans