Digital & User Experience
Capture attention, and reward it
Rising expectations require better customer experiences. But experience-minded consumers are thrifty with their clicks — using them like currency to gain access to pages that pique their interest.
Creative is how you seize these clicks from the competition and capture the attention of your target audience. Combining the staying power of the written word with the immediate impact of visual design, we spread your message in an engaging display that builds brand awareness, boosts click-ability, and increases conversions.
We are uniquely positioned to connect data, analytics technology, and automation to supercharge a high-performance experience capable of impacting your customers. Our experience strategy team focuses on your end user to devise omni-channel experiences that jump start the customer journey.
Dentsu named a Leader in The Forrester Wave™: Adobe Implementation Services, Q2 2020
As part of the Dentsu network, Merkle’s strengths in customer experience, design, and analytics helped earn the highest scores possible in 10 criteria, including Adobe Advertising Cloud, Adobe Analytics Cloud, and Marketo Engage Capabilities.
Relevant and compelling digital experiences start with your brand strategy. Combining creative branding with marketing technology, we help you engage audiences and deliver personalized digital experiences and build lasting and meaningful relationships with your organization. We leverage a range of research approaches and patented methodologies to build a deep understanding of your customers, business, competitors, and industry.
These data-driven insights help us define and bring to life your audiences and their journeys. From here, our strategists identify a differentiating brand positioning, brand experience strategy, and nomenclature, which all work harmoniously to tell your brand's story and lay the framework for an unforgettable user experience.
Experience plugs into your target market with a platform strategy driven by data integration, cross platform technology, and architecture built around an intuitive interface, scalable software, and automation tools. Our Software Delivery team creates resilient portals, mobile applications and platforms that are simple to maintain, allowing for continuous delivery, testing and monitoring for rapid remediation in the event of bugs.
Discover the convenience of managing your digital experience from a central location and enjoy expert platform integration. We furthermore recognize the importance of content as part of the online experience and the critical role it plays in SEM, both in website and mobile ecosystems.
One aspect of our data gathering is the application of Neuroanalytics, a patented combination of psychology and analysis that factor in quantitative factors like customer motivation, emotional desires and their functional needs into an optimal campaign strategy whose targetable audience can be used across platforms.
We are a long-time Platinum Partner in the Adobe Solution Partner Program. That means we leverage Adobe’s Experience Cloud to craft unique, strategic, and streamlined digital experiences for businesses looking to compete in the online space and truly stand out.
We work closely with Experience Cloud to create, execute and manage user-focused web experiences that are tailored exclusively for each business. Access to Adobe Experience Cloud is access to the full suite of Adobe services — Campaign, Experience Manager, Primetime, Social, and Target — all in one integrated location.
EVP, Technology Services
VP, Marketing Technology
Sr. Director, Personalization and Experience Optimization Strategy, Merkle
Director of Design Services
Digital Experience Capability Lead
Director of DX Research and Brand Strategy