Your tech stack is the spine of your marketing
Your business depends on the success of its marketing, so you need marketing technology that’s aligned to real business outcomes. Achieving this requires a holistic approach that combines strategy with platform and integration expertise. With the priority of identifying and understanding your audience, your technology infrastructure should be centered around a data hub and stacked to seamlessly help you gain and retain customers.
We partner with you to define, implement, and manage marketing and advertising technology platforms that work for the big picture. We bring deep data management capabilities to integrate all customer and prospect data into a holistic view. And, by leveraging today’s leading cloud platforms, you get the measurable benefits that a customized stack offers. We conduct a comprehensive assessment and action plan for your organization’s marketing technology infrastructure with full-stack, multi-product technology solutions from the industry’s software leaders.
We conduct comprehensive assessments of your marketing technology aligned to your business strategy and your most ideal business outcomes. Then we deliver a multi-phase roadmap as your actionable, high-level, sequenced plan and investment estimation designed to achieve your organization’s vision. This includes:
- A visualized blueprint depicting the recommended ecosystem and how each part integrates.
- An assessment of your current identity ecosystem and recommendations for creating and optimizing your enterprise identity graph.
- We leverage our expertise in AWS, Google Cloud Platform and Microsoft Azure to develop your cloud architecture vision and objectives. We define an initial cloud pilot, with the goal of proving capabilities, testing architectures, and promoting the power of cloud within your organization.
- Data Acquisition, Activation & Management
- Data Processing & Customer Data Integration (CDI)
- Hosted & Managed Marketing Database Services
We partner with the leading marketing cloud technologies — integrating them into a connected ecosystem where campaign orchestrations, web experience, and analytics flow together, and you see the difference in your results.
- Adobe – Master your audiences and get the full value of Adobe Experience Cloud in combination with our people-based solutions.
- Salesforce – The leading CRM marketing technology brought to life by combining our leading people-based, relationship marketing solutions.
- Google – As a certified partner for Google Cloud Platform (GCP), we consolidate large and disparate sets of offline consumer data with online data produced from campaigns and third-party data.
EVP, Technology Services
Chief Technology Officer,
Global Chief Technology Officer
Senior Vice President, CRM Technology Delivery Leader
Vice President, Marketing Technology
Vice President, Identity Management
Vice President, Marketing Cloud Platforms