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eRetail Media Solutions

Applying an audience-first approach to Amazon, Marketplace, and Retail Media Network initiatives

75 %
of brands have used data in partnership opportunities with retail media networks
85 %
of CPGs are planning to move more marketing dollars to retail media networks
76 %
of brands plan to contribute non-endemic spending to retail media networks

 

The retail industry is experiencing an evolution brought about by accelerated changes in consumer behavior. CPGs are rising to meet these challenges through innovation and direct to consumer relationships while retailers are seeking to monetize their data and enhance the shopper experience.

 

Our Solutions:

Merkle connects the unique needs of retailers, brands, and shoppers in performance media by leveraging real data, to grow your business and to put people first.

We help build stronger eRetail brands within the following five practice areas:
 

Amazon

Digital Media In-Housing

Marketplace

Retail Media Networking and New Stream Media

Social Commerce