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Digital & Web Analytics

Understand who your customers are, what they do, where they go, and how to engage with them

The goal of collecting data is to better know your customers. From there, the next step is optimizing the customer journey by focusing on customer behavior. A solid understanding of your interaction data from an experience lens informs all your marketing and content strategies.

We help you cut through the complexities of data with analytic methods that support customer-centered, omni-channel marketing strategies using leading cloud platforms, analytics tools, and proven solutions. By taking a customized approach, we help brands move from hindsight to insight to foresight by:

  • Establishing a foundational unified ID across all experiences including web, mobile, app, kiosk and other customer touchpoints that include digital marketing
  • Tracking the entire customer journey at the event level
  • Assigning value to each step of the customer journey through various advanced analytic and modeling techniques
  • Integrating many disparate data sources to create a unified view of activity at all digital touchpoints

Our experience analytics practice offers: 

Predictive intelligence

  • Advanced KPI development
  • Site behavior association
  • Advanced anomaly detection
  • KPI forecasting and scenario planning

Deep customer insights with clickstream data

  • Advanced visitor segmentation
  • Engagement / value scoring

Insights and activation

Insights to inform a customer journey personalization strategy, including:

  • Interactions indicating customer journey phase 
  • High paths and behaviors
  • Optimal path sequence and cadence

Ready to learn more?