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Google Technology Partnership

Helping brands maximize business outcomes
# 1
Reseller of Analytics 360 in the world
$ 5
Billion in Global Media Spend
270 +
Google Marketing Platform certified specialists
500 +
Google certified specialists across Analytics, Architects, and Platforms

 

Merkle is a Premier Partner for Google Cloud Platform and a Certified Partner for Google Marketing Platform. We help brands to maximize Google technology for transformational insights, elevated online experiences, and tangible results.

Our Google partnership includes Google Cloud Platform (GCP), where we consolidate large and disparate sets of offline consumer data with online data produced from campaigns, in addition to third-party data. The results are a more comprehensive dataset created in a matter of days (what once took months).

Your audiences are then developed from this dataset and activated in search, display, and video campaigns using DV360 and SA360 in the Google Marketing Platform (GMP). Then, we help you measure your campaign performance using the Analytics360 solution in GMP. It all works together.

 

Our Team

Executive Vice President, Global Google Technology Practice Lead
Global Cloud Practice Lead
Senior Vice President, Google Alliance
Vice President, Technology Solutions, Merkle
Vice President, Technology & Data Management
Senior Director, Alliances