Identity is certain. Everything else is a maybe
Identity resolution is the linchpin to a people-based marketing strategy and integrated marketing technology stack. It’s the only way to find the right people and continue to engage them. Since a person can be represented by many different signals: name, cookie, email, address, mobile number, device ID, and virtually countless others, identity resolution is the strategy, technology, and process that collects and manages these signals and traces them back to a singular person.
How you link your data across platforms, manage compliance, and extend identity into second- and third-party resources determines your ability to create effective customer experiences. These capabilities are crucial to reaching people in every channel.
Our solution is based on a proprietary identity graph that collates the best available identity information across hundreds of contributing partners using our identity resolution technology. We bring you integrated resolution capabilities to identity, enhance, and activate people-based audiences using industry leading partnerships.
Merkle’s time has finally come — for years, its investments in media, search, and mobile seemed undisciplined, but today, that foresight is paying off. Marketers seeking to bolster the services layer of their martech stack or who work with a varied roster of agencies should certainly put Merkle on their shortlistThe Forrester Wave™: Customer Database and Engagement Agencies, Q2 2018
M1 Identity is Merkle’s identity resolution engine that identifies people across a variety of identity signals. It is available as a standalone service or as part of a comprehensive identity resolution capability. This solution powers proprietary people-based identity graph which collates identity data across hundreds of industry partners.
Merkle’s M1™ platform enables audience planning, activation, and measurement capabilities. M1 is powered by Merkle’s proprietary data enrichment platform, DataSource. and M1’s extensive network of activation partnerships.