Market Research & Digital Intelligence
Put your digital data to work with advanced analytics
The digital ecosystem provides vast amounts of rich data sources like social and search platforms, reviews and ratings, and competitor websites, to name a few. Leading brands are leveraging this third-party data as well as primary and secondary data, with advanced analytics techniques to gather deeper insights about their customers, partners, and competitors. It helps to inform your decisions and transform your customer experiences.
We work with you to provide superior digital intelligence solutions for improved marketing outcomes. Our big data platform aggregates and synthesizes data across multiple multilingual data sources at scale. With machine learning algorithms for accurate and automated attribute extraction, matching, enrichment, and validation, we deploy sophisticated analytics expertise, frameworks, and tools to deliver actionable insights.
- Market Research
- Customer Sentiment Analysis
- Digital Shelf Analytics
- Product Content Management
- Pricing Intelligence & Optimization
Deeper understanding of customer perception and preferences has always been a top priority. Now leading businesses value more relevant and faster consumer insights that can combine multiple data sources. Leverage our end-to-end market research services to access superior consumer insights that help you deliver better experiences.
Customer reviews and feedback that inform the next generation of products are often under-leveraged. We help you refine customer experiences through the capture and analysis of multiple data sources.
The rise of digital is changing consumer behavior, making tracking of digital KPIs to inform sales and channel decisions important. Improve brand exposure and guide channel partner incentive programs, stock replenishment, and other such decisions with Ugam's real-time, actionable insights.
Listing products with incomplete or inaccurate content leads to poor customer experiences. Accurate product content helps buyers make confident purchasing decisions. Our AI-enabled approach helps you improve content on direct commerce and channel partner websites.
In a transparent, dynamic, and competitive world, businesses need to ensure they are pricing their products correctly. Our advanced pricing tools help you understand your price position, compared with your competitors price position, and recommend competitive prices through a data-driven analysis.