Cut through the noise in a world of complex and rapidly changing marketing technology
In the space between the CIO and the CMO, your organization needs marketing technology expertise at the stakeholder or steering committee level.
Our strategy team, a combination of both marketing practitioners and technology specialists, is supported by a 28-year foundation in marketing technology and deep experience with countless Fortune 500 companies. As your partner, our team is uniquely positioned to provide a holistic assessment of and comprehensive plan for your organization’s marketing technology infrastructure, with actionable recommendations aligned to real business outcomes and stakeholder buy-in across the organization.
After the strategy phase, we offer retainer-based advisory services for planning and implementing successful change.
How we work with you
By leveraging a proprietary set of maturity models, the team identifies key themes, assets (what’s working, what’s not working) and opportunities for improvement between your current and ideal capabilities.
Does your marketing technology support your future business goals?
Next, the team creates a set of specific technology initiatives to achieve your business goals. This includes a visualized conceptual technology blueprint depicting the recommended ecosystem and how each part integrates.
Finally, a multi-phase roadmap is developed as an actionable, high-level, sequenced plan and investment estimation designed to achieve your organization’s vision.
Our Services Include
- RFP generation
- Vendor selection
- Identity resolution strategy and data strategy
- Integration projects
- Marketing technology architecture
- Use case enablement