Marketing Technology Strategy
Anchor your vision with the right plan
Your business needs are evolving, but is your marketing technology keeping up? Making piece meal changes could mean that your technology solutions are disconnected – such as a marketing cloud technology that isn’t integrated with the rest of your tech stack. Breaking through the confusion of your requirements and the multitude of market choices means that you need to consider many things at once and have a solid strategy and road map.
Are you able to recognize all your customers and create effective and portable audiences for marketing activation? Do you successfully connect identity signals across offline, digital, and devices while maintaining privacy compliance? What about having a cross-organizational technology integration process?
Our strategy team is comprised of both marketing specialists and technology experts that understand the complexity of the solutions, vendors, platforms, standards and integrations required for successful martech enablement.
We conduct a holistic assessment and deliver a comprehensive plan for your organization’s marketing technology infrastructure, with actionable recommendations aligned to real business outcomes and stakeholder buy-in across the organization. Next, we create a set of specific technology initiatives to achieve your business goals. This includes a visualized conceptual technology blueprint depicting the recommended ecosystem and how each part integrates.
Finally, a multi-phase roadmap is developed as an actionable, high-level, sequenced plan and investment estimation designed to achieve your organization’s vision. You get a clear plan for migrating your martech infrastructure to a future state that empowers your business vision.
We know that identity resolution is a critical component of an organization’s marketing technology capability and is the foundation for the true 360-degree view of the consumer. As your partner, we assess your current identity ecosystem and create recommendations for creating and optimizing your enterprise identity graph. You get actionable plans that allow your organization to understand the changes required to support your identity vision, requirements, and privacy compliance standards.
Market-leading cloud platforms are changing the way we deploy and leverage technologies for the enterprise. Our team will educate and create readiness plans to enable your cloud adoption strategy, bringing deep expertise in AWS, Google Cloud Platform and Microsoft Azure. We conduct a cloud readiness assessment to identify the organizational mindset, ability to change, security implications, data and privacy considerations and partner/vendor alignment.
Next, we create your cloud transformation vision and objectives and define an initial cloud pilot with the goal of proving capabilities, testing architectures, and promoting the power of cloud within your organization. You get a strategic vision and roadmap transforming your marketing technology infrastructure to leverage the speed and scalability of the cloud.