Innovative ideas surround your organization, but so do the risks associated with change. You are balancing marketing clouds, email platforms, CRM systems, and databases. So, where and how should your organization invest — and more importantly, will this investment play well with your entire digital ecosystem?
Merkle Innovation Cloud (MIC) is a solution that shows you what’s possible in personalization. By connecting cross-channel experiences, MIC enables brands to test out the integration of people-based data and intelligence with leading marketing cloud technologies – prior to investing in a full implementation. MIC’s lab environment replaces guesswork with actual results. MIC enables marketers to preserve big ideas by starting small, failing better, and moving forward – quickly.