Innovative ideas surround your organization, but so do the risks associated with change. You are balancing marketing clouds, email platforms, CRM systems, and databases. So, where and how should your organization invest — and more importantly, will this investment play well with your entire digital ecosystem?
Merkle Innovation Cloud (MIC) is a solution that shows you what’s possible in personalization. By connecting cross-channel experiences, MIC enables brands to test out the integration of people-based data and intelligence with leading marketing cloud technologies – prior to investing in a full implementation. MIC’s lab environment replaces guesswork with actual results. MIC enables marketers to preserve big ideas by starting small, failing better, and moving forward – quickly.
See your proof of concept come to life with a demo!
What MIC covers:
- Analytics/Insight Platforms
- Data Management Platform (DMP)
- Orchestration and multi-channel execution like email, direct mail, web
- Testing and personalization
The MIC Value:
- Build testable, real-time use cases
- Create meaningful and personalized customer experiences
- See proof of performance before spending too much time and money
- Know exactly where to invest