Performance Media

Today’s consumers expect more than ever from brands. They evaluate their experiences against the best in class, like Apple, Amazon, and Starbucks. As connected and empowered individuals, consumers expect unified communications; to be informed and entertained with great content, and to be engaged in a conversation as opposed to being “talked at.”

As the bar for customer experience gets higher, the new media landscape is becoming both more exciting and more complex for brands to navigate.

Addressable advertising

As a marketer, you are challenged with measuring the performance of your advertising within the crowded marketplace and the increased ability to reach people more directly.

When evaluating your media budget and output, several key questions likely arise:

  • Are you actually reaching your intended audience?
  • Are your ads even being seen?
  • How do you maximize the combined impact of paid and organic search?
  • What about brand safety?

The performance media ecosystem

Our solution

We help you plan and execute high-performing media programs by focusing on the outcomes that matter:

Awareness through performance media

Awareness

Impressions
Reach
Views
Frequency
Viewability
CPM
Keyword Rank

Consideration aided by performance media

Consideration

Clicks
Interaction
Interaction Time
Conversion Rate
Cost Per Click
Installs, Downloads
Visits

Conversion facilitated by performance media

Conversion

Conversions
Revenue
Average Order Value
Cost Per Action
ROI/ROAS
Customers
Items Purchased

Loyalty, aided by performance media

Loyalty/Advocacy

Repeat Purchase
LTV
Customer Satisfaction
Referrals
Repeat Engagement
Repeat Visits

With a proven in-depth process, we assess opportunities, define your audiences, plan and deploy your media programs, analyze their performance and then optimize everything.

What sets us apart

We reverse the paradigm of conventional digital advertising by focusing on people before channels, and by creating meaningful brand interactions instead of just serving ads.

With true audience addressability through PII and platforms, we develop a dimensional view that matches customers across channels and devices.

Then, we come in with the strategy and performance creative that tailors messaging to experiences. And through it all, we measure and measure everything again — relentlessly.

Ready to learn more?