Today’s consumers expect more than ever from brands. They evaluate their experiences against the best in class, like Apple, Amazon, and Starbucks. As connected and empowered individuals, consumers expect unified communications; to be informed and entertained with great content, and to be engaged in a conversation as opposed to being “talked at.”
As the bar for customer experience gets higher, the new media landscape is becoming both more exciting and more complex for brands to navigate.
Addressable advertising
As a marketer, you are challenged with measuring the performance of your advertising within the crowded marketplace and the increased ability to reach people more directly.
When evaluating your media budget and output, several key questions likely arise:
- Are you actually reaching your intended audience?
- Are your ads even being seen?
- How do you maximize the combined impact of paid and organic search?
- What about brand safety?
Our solution
We help you plan and execute high-performing media programs by focusing on the outcomes that matter:
Awareness
Impressions
Reach
Views
Frequency
Viewability
CPM
Keyword Rank
Consideration
Clicks
Interaction
Interaction Time
Conversion Rate
Cost Per Click
Installs, Downloads
Visits
Conversion
Conversions
Revenue
Average Order Value
Cost Per Action
ROI/ROAS
Customers
Items Purchased
Loyalty/Advocacy
Repeat Purchase
LTV
Customer Satisfaction
Referrals
Repeat Engagement
Repeat Visits
With a proven in-depth process, we assess opportunities, define your audiences, plan and deploy your media programs, analyze their performance and then optimize everything.
What sets us apart
We reverse the paradigm of conventional digital advertising by focusing on people before channels, and by creating meaningful brand interactions instead of just serving ads.
With true audience addressability through PII and platforms, we develop a dimensional view that matches customers across channels and devices.
Then, we come in with the strategy and performance creative that tailors messaging to experiences. And through it all, we measure and measure everything again — relentlessly.
Ready to learn more?
You might also be interested in:
How Identity Resolution Enhances a Customer Data Platform
The purpose of a CDP is to collect all available customer data, first, second, and third-party, batch or streaming into one central location to serve marketing needs; all in real time. The ideal CDP is a tool for receiving both your known customers and anonymous, digital customers.
Some advertisers are moving half of their search budget from Google to Amazon, say ad industry sources
Amazon's ad budgets are increasing triple digit percentages year-over-year. In some cases, brands are moving 50 to 60 percent of their Google Search ad budgets to Amazon, two media agencies noted. Merkle's Matt Mierzejewski weighs in.
