Performance Media & Digital Advertising Solutions
Enter the age of audience-first
Advertising has changed. Traditional media uses a cross-your-fingers approach to reaching people that’s nearly impossible to measure. But now, you can reach the people you want directly — and audience planning is how you do that.
We flipped the paradigm from a content-first approach — beginning with mastering your audience, then the channel, and then the right content.
It all starts with your customer data. What you know about the people that buy from you is the insight you need to reach the prospects you want. By building response models and generating identity-based segments, we help you connect with your ideal customers.
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We gain a deeper understanding of your audience using a solid foundation of real identities — not just identifiers, and help you connect individuals across time, locations, devices, and the media they consume. By matching people using our proprietary M1 platform, we can then define where, how, and what to say to your audiences across all digital touchpoints.
There’s a whole ecosystem to Facebook. And it’s filled with opportunity. Are you ready to capitalize?
The digital ecosystem provides vast amounts of rich data sources like social and search platforms, reviews and ratings, and competitor websites, to name a few. We help you leverage this data using advanced analytics techniques to gather deeper insights about your customers, partners, and competitors.
Here are 10 important trends you need to know in 2019, according to today’s top SEO professionals.
Executive Vice President, Media Services
Senior Vice President, Search Capability Lead
Senior Vice President, Media Services, SEO Lead
Senior Vice President, Performance Media Client Leader
SVP, Media and New Stream Media Solution Lead
SVP of Performance Media
Vice President, Media Strategy
Vice President, Display Media
Marketing & Digital Media Director