Rapid Audience Layer
Transform data into audiences and insights — fast
Collecting data from many sources means it’s crucial to have a centralized storage solution. But what if your budget isn’t ready for a custom marketing database?
- You still require the ability to match individuals across sources.
- You want the analytics potential to build better customer experience and prospect audiences based on activities, events, and demographics.
- And, you likely need this to happen in weeks, not months.
How Rapid Audience Layer helps
Rapid Audience Layer (RAL) is a cloud-based data management solution that is quickly onboarded and allows for analysis, insights, and visualization of your data.
For marketers, this is a game changer.
The ability to get a database environment deployed and functioning within weeks so you can build insights, is a huge win. With RAL, your analytics team can spend less time on data management and more time on analysis.
We have worked across multiple industries and are a trusted Google partner.
Learn more about Rapid Audience Layer (RAL)
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Rapid Audience Layer - Merkle’s Entry-level and Affordable Data Management Solution
Read MoreDoes your marketing team struggle with mountains of data from disconnected data sources?
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Beverage Retailer Speeds Up Event Stream Analysis
Read Case StudyA large beverage retailer used the Rapid Audience Layer (RAL) solution to break down data siloes and better understand the different events a customer
Key benefits
- A centralized way to store multiple data feeds, including CRM, digital, and third party.
- Affordable and quick deployment — using current cloud technologies and shared support teams RAL.
- Standard data hygiene and identity resolution (CDI), so you can recognize the same individual across several data sources.
- A foundation with add-or-remove extensions — sparing you additional investment in marketing cloud technologies.
- Evolves as your marketing needs mature and can migrate to a custom data management solution with no rework.
Start small with your data management, then expand as needed
RAL is a cloud-based repository used to collocate marketing data from many different sources Your data is stored in its natural/native form and can be delimited, fixed width or Excel format. The repository is cloud based — initially on Google Cloud Platform (GCP). It enables the customer to explore, query, report, visualize, and analyze their own data quickly
Functionalities included:
- Standard hygiene and identity reslution (CDI) using cR-KB
- Data Ingestion and Loading
- Automatic file schema detection
- Auto scaling: additional resources assigned to break larger files down to process them faster
- Meta-driven file mapping
- Easy to integrate visualization/discovery tools
Meet Our Team
Ready to learn more about RAL?
