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Audience Snapshot

The Audience Snapshot Provides a consolidated and affordable way to visualize all individual data loaded into Merkle’s Data platform. This standard dashboard presents your 1st party data in a way that is easily digested and can be filtered across several dimensions to home in on key learnings. This dashboard is a first step for gaining insights on your data.

 

Supported Use Cases:

  • Need to gain a basic understanding of my customer and prospect universe
  • See the total number of unique individuals, addresses and households loaded into my database
  • Better understand quality and growth of my contactable universe

Value Provided:

  • Understanding the basic customer and prospect audience profile through the Merkle ID
  • Leverage the power of the Merkle ID that combines the terrestrial and digital identities and understand the growth and quality of your contactable universe
  • Evaluate the health of the database

 

       What this looks like