Data Management Extensions (DMEs) are additional tools, services and/or integrations that either enhance your existing data or assist with delivering audiences to external systems. These are concise, standard, configurable, and scalable functional components that will enable a specific business use case in a fast and cost-efficient manner. DMEs are built so that they can deployed along with either the Rapid Audience Layer (RAL) or as ad-hoc implementations to your existing marketing database.
Leverage the power of the Merkle ID that supplies terrestrial identities for the individual, address and household and helps users understand the growth and quality of your contactable universe
View your data loaded into the Rapid Audience Layer (RAL) solution. The dashboards provide both an aggregated view of data loading trends, job status and a detailed view of individual data loads for proactive analysis.
Understand your Customer and Prospect Profile and explore their purchase/engagement behavior using an interactive set of dashboards and self-service tools that allow your team to understand your Customers and Prospects across socio-demographic, geographic, and Recency, Frequency & Monetary (RFM) attributes.
In conjunction with your Rapid Audience Layer (RAL) solution, easily append Merkle’s 3rd Party data product, DataSource, to your existing customer and prospect data. With over 2,000 data attributes across sociographic, demographic, and purchase history, DataSource provides a robust foundation for the all-channel marketer seeking to influence the entire customer journey.