Amazon Gives Advertisers Needed Insight into New vs. Existing Customers but Leaves Out Sponsored Products
Amazon's new metrics come with limitations, but should prove useful as advertisers continue to optimize campaigns.
The way people shop has changed. With just a few clicks, consumers can explore and compare products, prices, and delivery options. They are influenced by what other buyers think and can complete a transaction in any way that they want. The digital consumer expects more — an “always-open” store where the experience is frictionless from beginning to end. Your brand needs a strategy that is consistent across all channels — connecting products and customer service with delivery on demand.
In the fight for consumer attention and share of wallet, you need the right tools, technology, data, and intelligence to know who your customers really are, and the agility to deliver highly personal communications that follow a customer-led journey.
Retailers have volumes of data but often don’t know where to start.
Our team helps you turn that data into insight and strategy. We help you gain a single view of your customers so you can deliver the right experiences to them through media, CRM, and loyalty programs. Your success will include a reduction in acquisition costs, more efficient spend, and the reward of long-term customers.