Search Engine Marketing (SEM & PPC)
Paid search that knows where you need to be
Paid Search is how you ensure that your product or service can be easily found. Over 67% of a buyer’s journey is digital, and 57% of a purchasing decision is complete before any contact is made. Being visible when people are looking to buy is critical to your brand’s success in today’s hyper- competitive marketplace.
The constant transformation of how we research, shop, and buy products online demands a deep level of expertise. With new technology such as voice search and big players like Amazon, consumers have new choices. Staying ahead of customer research habits drives competitive advantage for your brand.
We unlock the power of people-based search by combining what we know about people with what we know about their intent. We help you engage your customers with highly relevant messaging as they search across devices.
- Integration with Google Analytics
- Competitive Keyword Research
- Bid/Budget/Forecast Management
- Offline Conversion Tracking
- Direct integration of Google Customer Match Uploader and M1 platform
- Hyper-segmentation of keyword and audience that maximizes ad placement, ROI, custom messaging, and landing page user experience
Our proprietary SEM technology enables unparalleled customer segmentation and targeting across: demographics, attitudinal preferences, and conversion history.
We use machine learning algorithms that proactively detect statistical significance across 16,000 customer attributes.
Using M1 audience insights, we can directly measure audience make-up by keyword, category, or landing page.
- Ad Copy Development
- Search Engine Beta Participation
- A/B Testing
Executive Vice President, Media Services
Senior Vice President, Search Capability Lead
Vice President, Paid Search
Vice President, Media Services
Senior Vice President, Media Services, SEO Lead
Vice President, Media Strategy