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User Experience (UX) & Digital Optimization

Imagine delivering seamless digital experiences that turn fragmented customer journeys into a lasting brand relationship.

Leverage data and insight to create innovative web and app experiences uniquely tailored to the user's needs. Every interaction across a customer journey should be connected and relevant to drive your business objectives forward. This is where Merkle comes in.

It's all about alignment

Behind each customer experience is a business goal: Understanding what your best path to growth looks like across your digital landscape, launching a new product or service, driving awareness, better aligning your digital strategy to your customer’s needs or redesigning a digital experience.

Our global team of strategists, UX/UI designers, and brand creative experts work closely together to create digital experiences that transform your customer interactions into measurable results — ultimately moving the needle on your organization’s strategic goals — from acquisition to sales to loyalty.

Using our proven NorthStar methodology, we help you align your business objectives and brand attributes to your customers’ needs.

Through this process, we uncover the insights and deep customer understanding for creating innovative digital experiences that are not only personalized and meaningful, but that drive bottom line performance.

We offer a full range of digital experience services including:

brand development,

  • Digital experience performance auditing with our ViewFinder methodology
  • Digital strategy roadmap development,
  • Digital experience design
  • Content development

As your partner, we bring you

  • 200+ Digital experience strategists, designers, and creative professionals
  • 6 US locations
  • 3 International locations
  • Multi-channel expertise: site, app, owned social, emerging experience creation
  • Breadth of industry experience:
    • Tech
    • Financial services: banking, investment, insurance
    • Health: pharmaceutical, OTC, payer
    • Retail & consumer packaged goods
    • Travel and hospitality
  • Full-service capabilities:
    • Digital strategy roadmap
    • Site and app performance, competitor, and optimization audits
    • Site and app user experience and creative design
    • Digital experience content development
    • Rapid prototyping and proof-of-concept builds
    • Digital experience re-platforming

Ready to learn more?