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Voice Active Listening (VAL)

Win Position Zero

$ 1.7 B
Managed spend in digital media globally
1,200 +
Employees in digital media

An estimated 50 percent of all searches will be voice by 2020. Voice search is a fast-growing and evolving field, where currently the answers are supplied by brands who have properly structured data and domain authority. Essentially, you either are or are not the answer.

Your brand must win “position zero” to engage with consumers. There are hundreds of thousands of questions for brands to strategically win and knowing what keywords and content to build as well as how to structure that content is critical to winning new voice search discovery.

Our Voice Active Listening (VAL) product helps brands understand their share of conversations (SOCs) and discover which new conversations to pursue and win. VAL uses AI to determine which brands are winning position zero.

This data translates to rating and prioritizing influencer websites, keywords, and content to develop — thereby improving voice search brand discovery and engagement. When paired with Merkle’s team of data scientists and SEO and SEM experts, VAL makes sure you gain advantage in the rapidly growing voice search opportunity.

Voice Active Listening (VAL) Overview

Our Clients

  • AAA
  • Ashley Homestore
  • Cisco
  • Citizens Bank
  • Edward Jones
  • Target
  • Nespresso
  • John Hancock
  • Kimpton
  • Morgan Stanley
  • Nestle

Our Team