Voice Active Listening (VAL)
Win Position Zero
$ 1.7 B
Managed spend in digital media globally
Employees in digital media
An estimated 50 percent of all searches will be voice by 2020. Voice search is a fast-growing and evolving field, where currently the answers are supplied by brands who have properly structured data and domain authority. Essentially, you either are or are not the answer.
Your brand must win “position zero” to engage with consumers. There are hundreds of thousands of questions for brands to strategically win and knowing what keywords and content to build as well as how to structure that content is critical to winning new voice search discovery.
Our Voice Active Listening (VAL) product helps brands understand their share of conversations (SOCs) and discover which new conversations to pursue and win. VAL uses AI to determine which brands are winning position zero.
This data translates to rating and prioritizing influencer websites, keywords, and content to develop — thereby improving voice search brand discovery and engagement. When paired with Merkle’s team of data scientists and SEO and SEM experts, VAL makes sure you gain advantage in the rapidly growing voice search opportunity.
Voice ServicesWhy Us?
- Voice Active Listening (VAL) – Proprietary voice insights product
- TechnicalSEO.com and Schema.org consulting for SEO voice discovery
- Cluster analysis and modeling of voice search keywords
- Automated data integrations with Google and Amazon
- Voice connectivity to Amazon and Google Shopping ad management
Brands are looking for voice strategy solutions, and we are the only agency that combines machine learning at scale with data scientists and search analysts to drive new voice search discovery.
Want to Learn More?
Contact us at [email protected]
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