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Who We Are

Dream. Do. Deliver.

Merkle is a customer experience transformation business partner to the Fortune 1000. The future of brand loyalty and competitive advantage is the customer experience, and we empower the world’s leading brands to transform their data, technology, and organizational capabilities to deliver those differentiated customer experiences across marketing, sales, commerce, and service. For more than 30 years, we have built upon our heritage in data, analytics, and technology, building unmatched skills in hyper-personalization. Our combined strengths in CX consulting, data transformation, and digital transformation drive improved marketing results and competitive advantage for our clients, including brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 13,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2020 net revenue of $1.3 billion.

Merkle, by the Numbers

13,000 +
Employees globally
50 +
Locations worldwide
400 +
World-class clients

Performance marketing focuses on measurable outcomes. It is judged based on campaign results, the value of your customer relationships, and loyalty earned against your marketing investment. A customer-focused approach that employs individualized targeting and personalized messaging is a key driver of performance. And a people-based marketing strategy takes that personalization to another level, delivering truly unique and tailored customer experiences in real time.

It’s simple to understand the philosophy, not so easy to achieve.

At Merkle, we help brands achieve customer experience transformation. Using a combination of first- and third-party data, we create, target, and measure the highly customized customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build tomorrow’s increased loyalty and customer value.

We apply an industry-focused methodology to the solutions we provide, from customer strategy consulting, to audience and experience planning, to experience design and creation, to performance media and site execution. At the heart of these solutions is Merkle’s deep heritage in the data, analytics, and technology capabilities that enable them.

Our capabilities span people-based marketing disciplines: customer strategy, performance media, customer experience and personalization, customer relationship management, loyalty marketing, and enterprise technology services.

Our Scale and Team

$1.5B
Managed in global media
150+
Managed marketing databases
3.7B
First-party customer records managed
250
Petabytes of data traffic through our network
10B
Personalized emails delivered annually
20M+
Mobile messages delivered annually
150K
Campaigns annually
10K
Analytic models annually
850
Employees in digital media
1,550
Technologists
850
Data scientists/analysts
400
User experience experts
300
Creative specialists
150
Customer strategists
600
Client management professionals
Company Profile
What We Do

Explore the services and products we offer to clients and our industry expertise. See What We Do

Part of dentsu, dentsu international is made up of nine leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Vizeum, Posterscope and supported by its specialist brands. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CRM, and creative, dentsu international operates in over 145 markets worldwide with more than 48,000 dedicated specialists.

 

Visit dentsu


Clients We Serve

Dell
Royal Caribbean
Cisco
Nestle
Nationwide Insurance
Lilly
Habitat for Humanity
Fifth Third Bank

Our Strategic Partners

Adobe
Google
Salesforce Marketing Cloud
Pega Logo
Oracle Marketing Cloud
Amazon Web Services logo