Forrester’s report assesses the state of the search marketing landscape and evaluates the top twelve search marketing agencies across 25 criteria.
Merkle was named a leader in the space, receiving among the top scores for the paid search, media, and market research offerings, and collaboration criteria.
Highlights from the report:
- Merkle received among the highest scores in the paid search and media criteria — “Merkle earns great feedback for its paid search offering due to its method of categorizing known, semi-known, and unknown audiences to personalize and target searchers”
- “We recommend Merkle to marketers that require deep vertical expertise — Merkle focuses on seven industries including travel, retail, and non-profits.”
- Merkle received the highest possible score for collaboration and is recommended for marketers “looking to use search to guide the rest of their digital media planning and investments.”
- “Merkle’s execution road map also received high praise for its focus on deepening its vertical expertise in industries struggling with digital disruption and its plans for a digital business school to advance its employees’ careers.”
Merkle’s Search Marketing Solution got among the top scores in the following criteria:
- Paid search offering
- Media offering
- Market research
- Execution road map