In The Forrester Wave™: Customer Insights Services Providers, Q4 2015
Merkle was named a Leader for Marketing Database Operations and a Strong Performer for Customer Engagement Strategy. Merkle also received the highest scores in Strategy across both buying scenarios.
Highlights from this report
Learn why Merkle received the highest scores in Strategy for both Marketing Database Operations and Customer Engagement Strategy.
“Business or consumer marketers will like [Merkle] for database operations or client engagement strategy due to its emphasis on quality staff and continuous development of new capabilities.”
“Its application of behavioral psychology principles through a practice called laddering makes its business strategy offering one of the best in the study.”
“[Merkle’s] data-agnostic approach works because it sources based on the predictive power of data resources and uses a proprietary technology to improve database flexibility.”
“Merkle’s discriminating hiring process and shared employee ownership of the firm resulted in double-digit revenue growth since 2013 and some of the most satisfied clients in this review.“
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