Who We Are

Truth in data. Proof in performance.

Merkle is a global data-driven, technology-enabled performance marketing agency. For nearly 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, HBO, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G. Komen, and many others to build and execute customer-centric business strategies. With more than 5,200 smart, dedicated people in 46 offices around the world, we are still growing at a rate that outpaces the market, with 2016 net revenue of $560 million.

Performance marketing focuses on measurable outcomes. It is judged based on campaign results, the value of your customer relationships, and loyalty earned against your marketing investment. A customer-focused approach that employs individualized targeting and personalized messaging is a key driver of performance. And a people-based marketing strategy takes that personalization to another level, delivering truly unique and tailored customer experiences in real time.

It’s simple to understand the philosophy, not so easy to achieve.

At Merkle, we help brands make the people-based marketing transformation. Using a combination of first- and third-party data, we create, target, and measure the highly customized customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build tomorrow’s increased loyalty and customer value.

We apply an industry-focused methodology to the solutions we provide, from customer strategy consulting, to audience and experience planning, to experience design and creation, to performance media and site execution. At the heart of these solutions is Merkle’s deep heritage in the data, analytics, and technology capabilities that enable them.

Our capabilities span people-based marketing disciplines: customer strategy, performance media, customer experience and personalization, customer relationship management, loyalty marketing, and enterprise technology services.

Fast Facts

  • 400+
    World-class clients
  • 46
    Offices worldwide
  • $1.5B
    Managed in global media
  • 150+
    Managed marketing databases
  • 3.7B
    First-party customer records managed
  • 250
    Petabytes of data traffic through our network
  • 10B
    Personalized emails delivered annually
  • 20M+
    Mobile messages delivered annually
  • 150K
    Campaigns annually
  • 10K
    Analytic models annually
  • 5,200+
    Employees globally
  • 850
    Employees in digital media
  • 1,550
    Technologists
  • 850
    Data scientists/analysts
  • 400
    User experience experts
  • 300
    Creative specialists
  • 150
    Customer strategists
  • 600
    Client management professionals
Company Profile
David Williams
What We Do

Explore the services and products we offer to clients and our industry expertise. See What We Do


Clients We Serve


Our Strategic Partners