The Forrester Wave™: Performance Marketing Agencies, Q3 2019
Forrester Research, Inc. named Merkle a Strong Performer in Performance Marketing.
Advertising Age's 2019 Agency Report
In the Agency Report issue of Advertising Age, Merkle was recognized for its rapid growth... Accolades include: Top US Agencies of All Disciplines – Merkle ranks 12th. 15 Largest U.S. Digital Agency Networks - Merkle ranks 12th. 25 Largest U.S. Ad Agencies - Merkle ranks 25th. World’s Largest CRM/Direct Marketing Networks – Merkle ranks 4th. Largest US Health Care Agency Networks – Merkle ranks 15th.
All awards & recognition
Medical, Marketing and Media's Women to Watch
Catherine George, senior account director, has been named to Medical, Marketing and Media’s annual list of Women to Watch. Medical, Marketing and Media’s Women to Watch, part of the inaugural Hall of Femme program, salutes 20 aspiring healthcare and marketing executives who are distinguishing themselves in the mid-stages of their careers.
Ticketing Technology Awards
The Merkle-Adobe Integration was named a winner in the CRM & Data Tool category for the Ticketing Technology Awards. The judges lauded “Combining one of the leading customer insights and data analytics agencies, with the leading digital marketing tools, offers entertainment businesses an unprecedented platform to deliver targeted, personalised marketing content to drive ticket sales. Industry leaders such as Feld Entertainment have already expressed their satisfaction with these tools and services.”
AdMonsters Digital Leadership Award
AdMonsters created the Digital Media Leadership Award to recognize outstanding leaders in the digital advertising community – those who help shape the industry by working diligently to share best practices with others and to lead by example. Merkle's Angelina Eng, Vice President, Platform Solutions and Activation, was among those honored this year.
PM360's Innovators 2015: Services
MerkleONE was included in PM360's picks for the most innovative services of 2015, which includes compelling offerings that help the industry tackle new challenges. Success in today’s pharma marketing environment requires a people over product approach—in other words, “people-based marketing.” But achieving this often requires marketers to work within a complicated web of platforms, vendors, databases and agencies—all of which are in constant flux. Integrating all of these components is one of the largest challenges facing health marketers—and the inspiration behind MerkleONE, an all-in-one digital marketing solution suite for pharmaceutical marketers.
Marketer Quarterly Email Marketing Award
Merkle has been honored with a Marketer Quarterly Email Marketing Award for the Best Triggered Email-Hospitality category for its work with Marriott International. The Marketer Quarterly’s first annual Email Marketing Awards recognize the best email creative in the business.
US Search Awards
Merkle RKG has been honored with a US Search Award for Best Use of PR in a Search Campaign for its work with JetBlue’s Fare Options initiative. The program launched a PR search campaign to support JetBlue’s image following the announcement that they would no longer provide a free first checked bag. Merkle RKG used paid search ads to dominate the SERP by launching a campaign with appropriate keyword coverage, geo-targeting, and bidding to ensure top positions on all devices and running informative ad copy in the JetBlue brand voice. Most notably, this is the second consecutive US Search Award win for the agency, which also took home an award in 2014 for the Best Local Campaign in Search. Merkle RKG was also shortlisted for the Best Use of Search-Finance category for its work with CAN Capital.
DMN 40 Under 40
Two Merkle employees, Justin Yoshimura and Jennifer Capistran, were recognized in Direct Marketing News' 40 Under 40 awards. The honor recognizes top young marketers charging ahead to innovate in an industry rife with change.
Online Retail Awards
Periscopix, a Merkle Company, won five Online Retail Awards. It was honored in the following categories: Grand Prix d'Or Digital Agency of the Year Large Size Online Retailer of the Year Best Children's Retail Campaign Best Finance & Insurance Campaign