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Merkle/HelloWorld Named a Strong Performer in Loyalty Technology

The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 assesses the state of the loyalty technology solutions market with a comparison of thirteen vendors across various criteria.


The report examines the current offerings in loyalty management, personalization and user experience, strength of strategy, and overall market presence.

In the evaluation, we received the highest score possible in ten criteria, some of which include: Vision, User Experience, Rewards, Marketing Automation, Data Management, Privacy & Security, Scalability & Reliability and supporting Professional Services.

Forrester Loyalty Tech Wave: Q2 2019 - Cover of the Report

"[Merkle's] real-time capabilities are very compelling."

— A client, speaking in The Forrester Wave™: Loyalty Technology Platforms, Q2 2019



Forrester cited Merkle/HelloWorld as “a [loyalty] platform with strong base functionality and capabilities for building engagement campaigns and programs.” Furthermore, it was noted that “clients like the “tight relationship” they have with their account teams and are impressed by the subject-matter expertise of Merkle/HelloWorld leadership.”


Looking for more information on our Loyalty Solutions?

The Forrester Wave: Loyalty Technology, Q2 2019